The mission of this non-profit group of filmmakers is to produce an ongoing series of short films that serve as a platform for dialogue on the deep racial tension and polarization that exist in our communities. To be effective the voice for these documentarians needed a visual branding that was as bold and strong as its messaging.
The bold black, yellow and white colors command your attention and reflect the severity of the cause.
In addition the logo hugs a conversation bubble emphasising the "voice" of the filmmakers and their documentary messaging.
I named and incorporated the hash tag that took you to Instagram and Twitter.
This design style applied to all social messaging starting with Facebook, LinkedIn and Instagram as shown below.
Twitter featured links to expanded stories and full length features on YouTube.
The ConversationDoc web site also reflected my design theme and continues to be utilized.
Their mission is critical but FORCE needed a marketing campaign to solicit new donors. I recognized that their messaging could and should be uplifting and still be serious. I brought a positive experience to a tough cause which succeeded in attracting new donors. This approach brought new life to to an ongoing challenge.
The campaign as it appeared on the FORCE site.
Colorful, bold swag was created for all of FORCES's gala events.
Facebook, Twitter, Instagram
A clear, snappy equation represented FORCE's financial goal and suggested an individual donation. This focused targeting proved effective and exceeded FORCE's financial goals.