THE CHALLENGE: New York has thousands of real estate agents who are frequently sending out printed collateral that most recipients disregard, yet getting your name out there is critical to success. How do you stand out in this impossibly crowded marketplace?
THE SOLUTION: I created a marketing presentation that inspired Douglas Elliman's agents to take a risk and be bold. This meant leaving behind the predictable designs used by most agencies which were tired and overdone. My new style played with bright colors, unexpected scale, and powerful messaging. When appropriate, I used humor to capture attention and hook new clients. My innovative marketing approach increased sales and reach.
Modern, clean and simple - a whole new look.
Especially crafted to win new clients at the most important point of contact "the pitch".
This agent is pitching clients within her own building...
We reflected her lively personality with this cheeky approach. A mini size book inspired neighbors to work with her when it came time to sell.
Having clients remember you year-round is critical in a business which is all about referrals.
Kitchen Informational Magnet.