Hanes imageLAB

by Carole Bolger, Creative Director HANES imageLAB

HANES had been around for over 100 hundred years but had never had a formal branding / graphic apparel division for all of it's brands. I was asked to join the crew as it's first Creative Director in New York and set up this critical division. We opened Miami and Los Angeles in the second year. I hired and cultivated an in-house team of 15 with a bevy of external freelance talent. I branded this divison as ImageLAB bringing to Hanes a notoriety in the marketplace as a leader in graphic trending and color. Hanes Adult and Kids, Champion, Duofold and Hanes Intimates all worked with us to produce many successful collections. We went from zero to 300 million dollars in four years. My last challenge was opening it's final facility in Kansas City - establishing Kansas City imageLAB as the new base of operatons.

You may also like

Web & UX Design
2016
Professional / Creative Experience
2017
Champion Athletic
2014
Kaspar & Esh Diamonds / web site
2016
OLD NAVY / New brand launch
2014
New Jersey Transit
2014
LINC - rebrand and web design
2015
RUN this CITY / mobil app
2014
EXPRESS / L-Brands
2014
New York City Marathon
2014
Back to Top